Entrepreneurship & retail
Built and managed a retail and import business in Sweden, with responsibility for customers, products, purchasing and daily operations.
Entrepreneur · Business Consultant · Founder & Owner of Mookanda
Practical guidance for starting and planning a business—and for connecting Thailand and Sweden with the European Union and wider European markets.
Wachira “Mork” Mikkiasson
Mookanda Curry Paste
About Mork
Business experience that connects ideas, markets and action.
A Thai-Swedish entrepreneur and business consultant with more than 20 years of experience in entrepreneurship, trade, marketing, administration and international business.
My name is Wachira “Mork” Mikkiasson. For more than 20 years, I have developed practical business experience through starting and managing businesses, working with customers and suppliers, developing brands, coordinating imports and communicating with Swedish authorities. Today, I support entrepreneurs and small businesses that need clearer structure, realistic planning and practical next steps—particularly those navigating Sweden–Thailand business opportunities or building a new future in Sweden. My approach is personal, direct and grounded in work I have done myself.
PerspectiveThai-Swedish · Practical · Cross-cultural
Experience
Areas of practical expertise.
Specific responsibilities and work I have handled in Sweden and across international markets.
International trade, customs & imports
Hands-on experience with suppliers, international shipments, customs clearance, import documentation in the EU TRACES NT system and case-related contact with the Swedish Board of Agriculture (Jordbruksverket).
Business administration
Organised documents, transaction records, business information and communication with relevant parties.
Marketing & communication
Academic and practical experience in customer communication, social media, events and brand presentation.
Sweden–Thailand perspective
An understanding of the cultural and practical differences that influence international business cooperation.
Swedish authority liaison & Skatteverket representation
Experience communicating with Swedish public authorities, following up cases and serving as a registered representative (ombud) in contacts with Skatteverket.
Services
Clearer thinking. Practical next steps.
Support for early-stage entrepreneurs and small businesses that need structure before moving forward.
Start a business in Sweden
Turn your idea into a clear starting plan. We help you define what you will offer, who your customers are and which practical steps to take first.
Create a practical business plan
Build a plan covering your offer, customers, pricing, income, costs, sales, marketing and day-to-day operations.
Develop and test your business idea
Strengthen your idea before investing more time or money. We identify what is realistic, what needs improvement and the clearest next step.
Business administration & authority contacts
Organise business information and documents for applications, meetings and communication with Swedish authorities, advisers and organisations.
Create your own brand & import from Thailand
Want your own product brand? We help source selected fresh vegetables, fruit and other products from Thailand, coordinate branding and packaging, and prepare export and import steps through customs, EU TRACES NT and the Swedish Board of Agriculture until the goods arrive in Sweden. Product availability and official approvals depend on the product and the relevant authorities.
Marketing & market entry
Present your business clearly. We help with customer positioning, brand presentation, communication, social media direction and early marketing planning.
Thai food & product ideas
Thai flavours with room to grow.
Food can be the beginning of a wider business idea—from product development and market presentation to trade between Thailand, Sweden and Europe.
Thai fruit calendar
Discover Thailand one season at a time.
A quick guide to typical harvest periods—useful when planning sourcing, product ideas and future collections.
Mango
Fragrant varieties for fresh fruit, desserts and processed products.
March–June
Mangosteen
Thailand's delicate “queen of fruits,” loved for its sweet-tart flavour.
May–September
Rambutan
Colourful tropical fruit with juicy flesh and strong visual appeal.
May–September
Durian
A premium Thai fruit with opportunities in fresh and frozen formats.
April–August
Longan
Naturally sweet fruit suited to fresh, dried and processed products.
June–August
Dragon fruit
A bright, modern tropical fruit for retail and food concepts.
May–October
Pineapple
A versatile favourite available from several growing regions.
Available year-round
Coconut
Fresh young coconut and coconut-based product possibilities.
Available year-roundHarvest timing and export availability vary by region, weather, product format and official import requirements. Contact us to discuss current possibilities.
From source to destination
A clearer route from Thailand to Sweden and Europe.
We help coordinate the practical stages around sourcing, your brand and import preparation—from the first conversation to arrival.
Source in Thailand
Discuss products, season, quantities and suitable suppliers or producers.
Brand & packaging
Coordinate the product presentation, private label and practical packaging needs.
Export preparation
Prepare product information, commercial documents and the shipment plan.
Import & official checks
Prepare relevant customs, EU TRACES NT and agricultural authority steps when applicable.
Arrival in Sweden
Coordinate the final route towards the customer, retailer or wider European market.
Have a product idea or want to create your own brand?Talk with Mookanda
Who I help
For people ready to turn an idea into action.
Support is adapted to the stage of the business and the decisions that need to be made next.
New entrepreneurs
People with skills and an idea who need help understanding where and how to begin.
Small business owners
Owners who need a clearer plan, stronger routines or a more focused business offer.
Thai entrepreneurs & emerging exporters
Thai founders, producers and small brands exploring export opportunities or business cooperation in Sweden, the EU and wider European markets.
International founders
Entrepreneurs who need clearer explanations of Swedish business expectations and practical administration.
Mookanda shop
A taste of Thailand, at home.
Choose your favourite fermented fish sauce. 59.95 kr per bottle. Orders within Sweden.
Fermented fish sauce · Pla ra
Zab Mike
350 ml59.95 kr
Order via WhatsApp
Fermented fish sauce · Pla ra
Mae Boonlam
400 ml59.95 kr
Order via WhatsApp
Fermented fish sauce · Pla ra
Nang Fah · Pink
400 g59.95 kr
Order via WhatsAppDelivery within Sweden
1–3 kg 99 kr
4–5 kg 120 kr
Shipping is added to the product total. We confirm the parcel weight and final total before payment.
Pay with Swish
123 382 1519
Place your order via WhatsApp first. Once we confirm availability and the total including shipping, pay to this Swish number using the order reference we provide. Payment is checked manually.
Contact us on WhatsApp to confirm availability, quantity and delivery or collection before payment. For ingredients and allergen details, please ask us for the complete product label.
My vision
More jobs. Less unemployment. More people able to create their own future.
My vision is to see more job opportunities and fewer people unemployed. Work provides more than income—it creates stability, confidence and helps reduce wider social problems.
When there are not enough jobs available, we should not always have to wait for someone else to create an opportunity. We can use our knowledge, experience and strengths to create work, develop a profession or build a business of our own.
I want you to know that, before Mookanda became what it is today, I started building my business from zero. I understand that starting is not easy. Capital matters, but it is not everything in a start-up. Your abilities, experience, ideas and determination to take action are equally valuable. They are the foundation for starting, developing and building a business that can grow sustainably.
I want to support people who have skills and ideas but do not yet know how to begin—especially people who have moved to Sweden and women who may not have anyone to guide them. No matter who you are or where you come from, if you are ready to create work and shape your own future, Mookanda is here to listen, support your idea and help you build a practical way forward.
The companyNordic Trade & Media Group ABOrganisation number 559360-0223
The company behind Mookanda.
Nordic Trade & Media Group AB brings together business support, trade, media and events, with a focus on useful connections between Thailand, Sweden, the European Union and wider European markets.
You have the skills and a business idea—but are not sure where to begin?
Contact us. We can help you organise your ideas, create a practical plan and take a clear first step towards starting your business.
Contact Mork
Let’s discuss your business idea.
Tell me briefly about your idea, product or current situation. I will let you know honestly whether I can assist and what the most appropriate next step may be.
Services are practical business and administrative support. Legal advice, statutory auditing, regulated tax advice and official product approvals are referred to appropriately qualified professionals and authorities.
NameWachira “Mork” Mikkiasson
Emailinfo@mookanda.com
Phone073 745 63 56
Websitewww.mookanda.com
RoleEntrepreneur · Business Start-up & Planning Consultant